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MY GOALS FOR THE PRSJ
The Public Relations Society of Jamaica (PRSJ) was established in 1981 as the body to monitor professional standards in the field of Public Relations. I am offering myself as President of the Society. If elected President I will uphold and maintain the spirit and ideals of the society and I would also seek to establish or to emphasize the following areas:
1. Draft guidelines for calculating the efficiencies and effects of the local PR output with a view to improving those where necessary and/or possible.
2. Develop a plan for an articulated sense of common direction that will keep the cultural values of Jamaica in our Public Relations Activities.
3. Build up a programme for the conceptual, philosophical, or financial support for local PR professionals in need of such assistance. Possibilities could be the creation of a back up fund for practitioners or self insurance.
4. Develop strategies that may be mutually shared by members for reinforcing Brand Jamaica in our PR designs.
5. Forge partnerships with Public Sector and Private Sector Organizations, emphasis on Public Sector in an effort to collaborate more with each other so that important messages for public information are not overlooked by media outlets.
6. Outline guidelines for the membership to establish or achieve constructive standards, relationships, and responsibilities for social media where they relate to PR work.
7. Design or review a Crisis Communication and Control plans for times of disasters, which dovetails with ODPEM’s national/regional programme.
8. Review the criteria for the PRSJ Awards of Excellence to ensure that it adheres to International Standards and best practice.
Professional Brief
Delmares White is excited about building competencies in people that will build "Brand Jamaica". She brings to the post her expertise in creating synergies between people towards a cause or an event. She is currently the Director of Information and Training – Office of Disaster Preparedness & Emergency Management (ODPEM) where she is integral to strengthening disaster response within communities and groups across the nation. She is a part of the organisation's communications team, providing advice and technical support in the area of public relations, and marketing.
Her past experience includes the management and promotion of recreation and sporting events while managing the sports clubs of major corporate organisations National Commercial Bank and also Red Stripe.
A practitioner with a diverse skills set, she also lectured at the Vocational Training Development Institute (HEART/VTDI).
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