Let's Make 2011 The Most Successful Year For The Society

Delmares White
President

Dear Colleagues,


Let me take this opportunity to wish you all a happy and prosperous New Year.

On behalf of the PRSJ Executives, I would also like to pass on thanks and appreciation to Mark Thomas, Past President and Gwyneth Davidson, Moderator for their continued support and generosity in helping to facilitate all our meetings and help guide the strategic focus of the PRSJ.

Despite the challenges of 2010, we have had many positive impacts on the public relations profession through our monthly meetings and our communications blogs. The focus now is, on strategic planning and repositioning of the PRSJ and its flag ship Awards Ceremony scheduled to be reintroduced in 2011.

The challenge of course is that the strategic planning process and the planning of the PRSJ Annual Awards Ceremony are easy to present, but they are sometimes difficult to realize, particularly when there are considerable economic, financial and human resource considerations that act as a restraint. We recognize that the challenges are not for one person to deliver but through the help of members, colleagues and volunteers, we can create the conditions for success.

We are in the process of drafting a strategic plan, the details of which we will share with at our next meeting in January 2011. At the meeting we will look at what we do and how we do it? How do we best advance the interests of our members? How can we build a dynamic community of practitioners and experts, online and offline? Do we have a voice on the most important issues affecting our members and the profession?

Your input, ideas and feedback are of great value and we will make every effort to ensure that the PRSJ members and the profession find new ways to engage and collaborate in 2011.

Let’s make 2011 the most successful year for the Society.

Regards,

Delmares White
President
PRSJ