Country Branding Specialist for PRSJ AGM

Country Branding Specialist, David Lightle, will be the guest speaker at the Public Relations Society of Jamaica (PRSJ) Annual General Meeting on March 30 at the JTI/Jampro Training Room, 18 Trafalgar Road starting at 5:30 p.m. Mr Lightle was responsible for a successful branding campaign for Colombia "Colombia is Passion" that showcased the genuis of its people. Among his achievements are also his marketing expertise towards transforming Taiwan's image from that of cheap manufacturer to leader in IT products.


His work helped New Zealand move from relying on European exports to gaining a secure foothold in Asian markets.

All members of the PRSJ and the IABC are invited to attend. Kindly RSVP prsj2009@gmail.com by March 26. Refreshments $500.00