By Akilah Maxwell, PRSJ
Kingston, Jamaica – March 4, 2010 - After a hiatus from the local communications industry, the Public Relations Society of Jamaica has resurged with a new vision and mandate to strengthen the public relations industry in Jamaica.
The Society will hold its Annual General Meeting on March 30 where a vibrant group of practitioners are expected to be elected into office. Their mandate will be to represent the interests of a growing community of professionals who handle commodity and social marketing, advertising, event planning, the business of sports and entertainment and corporate strategic decision making.
Country branding specialist, David Lightle, is the guest speaker for the event. Mr Lightle developed successful strategies for the Taiwanese manufacturing industry rebranding; the New Zealand expansion into Asian markets and more recently exposing Colombia’s merits as a creative crucible, investment friendly environment and engaging tourism destination.
At the Society’s general meeting on February 15, Past President, Janneth Mornan-Green, recalled the invaluable contribution that the Society made to business and government over the past 29 years and charged the members with the work to be done now.
“PR practitioners must be at the forefront of change, helping our clients to effectively reach greater numbers in further markets; confronting and outsmarting the competition and reshaping their business to meet the demands of a changing world.
“Today, corporate Jamaica is far more aware of public relations, its purpose and role…Jamaica too is far more aware of PR and its importance. I am sure you, like me, have heard the frequent calls for a public education campaign when anything goes wrong or seems to go wrong in the wider society.”
She also listed the Caribbean Institute of Media and Communication (CARIMAC) and the former Jamaica Institute of Management (JIM) and the Institute of Management and Production (IMP, now University of the Caribbean) whose communications curricula were designed with great input from practicing professionals who also taught the courses.
PRSJ’s former role was to educate the Jamaican society about the impact and possibilities that lay in the Public Relations field. The benefits of this effort is visible today as every successful organization now makes communication a valuable component of its core functions.
Mrs Morman-Green used the last United States Presidential Elections to highlight the impact that non-traditional forms of communication have on a society. She has called all communicators to be innovators and trendsetters by understanding the changes that exists in the international market place.
The new goal for the PRSJ is that once again, it can harness the power of its collective membership to re-scope the communication practices and norms in the Jamaican society.
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CONTACT: PRSJ MODERATOR
prsj2009@gmail.com
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