Tuesday, February 15, 2011

New Members Admitted to the PRSJ - January 2011


New Members Admitted to the PRSJ

The PRSJ is pleased to accept three practitioners as members:
The applications were considered at a meeting of the Executive on January 8.
The new members will be inducted into the Society at the AGM on March 15. Venue for the meeting will be announced shortly.
The new members are:
Associate Membership

  • Nicole Morrison, Public Relations Manager, The Broadcasting Commission
Full Membership
  • Cindy Allman, Marketing Coordinator, Microsoft Jamaica
  • Khorie Ann Beckford, Public Relations Manager, Headline Entertainment.

Minutes, General Meeting, January 18, 2011

MINUTES 
GENERAL MEETING
JANUARY 18, 2011
Jamaica Trade and Invest / JAMPRO



Present 
Vice President                    Christopher Benjamin, Consultant
Vice President Finance       Stephen Shaw, NWA
General Secretary              Cheryl Smith, Min of Finance and the Public Service
Past President                    Mark Thomas, JAMPRO
Past President                    Blossom Laidlaw, UWI CARIMAC
Past President                    Beverley Josephs, UTECH
Member                            Gwyneth Davidson, OPM
Member                            Gerry Mc Daniel, Local representative, Elsevier Publishing
Member                            Opal Davis, NSWMA 
Member                            Claudette Myers, PIOJ

Guests
Dr Lyndon Brown, Head Earthquake Unit, UWI
Shelly Ann Harris, Women's Resource Outreach Centre
Farah Lovley, UWI Arts and Humanities Faculty

Apologies
Delmares White, President
Marie Stewart
Michael Bryce
Lorna Clarke
Dayner Azzellino Clarke
Jean Lowrie Chin 
Keith Brown
Collin Campbell
The meeting was called to order by DW at 6:00 by Christopher Benjamin. Apologies were said for President Delmares White who was on assignment.


Head of the Earthquake Unit, UWI, Dr Lyndon Brown says that buildings in Jamaica are, by large, constructed with the expectation that there will be earthquakes. Dr Brown said that journalists and other writers use the old term, "Richter Scale" in reference to earthquakes. The internationally accepted term now used by siesmologists is "magnitude". Practitioners urged Dr Brown to write directly to newsrooms to advise them of the change.


Presentation by research Fellow and Head, The Earthquake Unit, UWI
Head of the Earthquake Unit, UWI, Mr Lyndon Brown made a detailed presentations on earthquakes and the island of Jamaica. He updated practitioners on current working terms used in the discipline including the fact that earthquakes are measured by magnitude and no longer use Richter Scale, which is considered to be outdated. Practitioners suggested that the Unit write to individual heads of news departments asking that news stories use the correct modern term.


Dr Brown noted that earthquakes are an unavoidable part of life in Jamaica and showed maps that detailed the major faults right across the island. He said that on average, Jamaica experienced 200 earthquakes each year.

He urged practitioners to promote safe placement of furniture and other objects in rooms and the adoption of the safest manoeuvre "duck, cover, hold" in case of significant earth movements.
He assured practitioners that the local construction industry already factored earth movements in design and construction, which some persons might consider to be "overbuilding".

Dr Brown was presented with a copy of the the coffee table picture book Jamaica Absolutely. Presentation was made by C Smith and C Benjamin.


PR Takeout
  • Correct use of technical terms
  • Promotion of correct earthquake safety precautions and action during and after an earthquake in home and workplace
  • Jamaica's building practices anticipate ongoing earth movement


Membership
Members were reminded that dues would be due in February. A date is to be set for the AGM.


Launch of Newsletter
Gwyneth Davidson made a short presentation on the Society's monthly online newsletter, PR Brief, that was launched a few days before.
Its goal is to:
  • Encourage, in various ways, professional development
  • Facilitate peer recognition. 
PR Brief will be distributed by email and will be available on the Society's website.
Feedback and content is welcome to prsj2009@gmail.com

The motion to adjourn the meeting was moved at 8:00p.m. by C Smith and and seconded by M Thomas.

Friday, December 31, 2010

Let's Make 2011 The Most Successful Year For The Society

Delmares White
President
Dear Colleagues,


Let me take this opportunity to wish you all a happy and prosperous New Year.

On behalf of the PRSJ Executives, I would also like to pass on thanks and appreciation to Mark Thomas, Past President and Gwyneth Davidson, Moderator for their continued support and generosity in helping to facilitate all our meetings and help guide the strategic focus of the PRSJ.

Despite the challenges of 2010, we have had many positive impacts on the public relations profession through our monthly meetings and our communications blogs. The focus now is, on strategic planning and repositioning of the PRSJ and its flag ship Awards Ceremony scheduled to be reintroduced in 2011.

The challenge of course is that the strategic planning process and the planning of the PRSJ Annual Awards Ceremony are easy to present, but they are sometimes difficult to realize, particularly when there are considerable economic, financial and human resource considerations that act as a restraint. We recognize that the challenges are not for one person to deliver but through the help of members, colleagues and volunteers, we can create the conditions for success.

We are in the process of drafting a strategic plan, the details of which we will share with at our next meeting in January 2011. At the meeting we will look at what we do and how we do it? How do we best advance the interests of our members? How can we build a dynamic community of practitioners and experts, online and offline? Do we have a voice on the most important issues affecting our members and the profession?

Your input, ideas and feedback are of great value and we will make every effort to ensure that the PRSJ members and the profession find new ways to engage and collaborate in 2011.

Let’s make 2011 the most successful year for the Society.

Regards,

Delmares White
President
PRSJ

Wednesday, November 17, 2010

*PAY ATTENTION TO WEATHER MESSAGES - ODPEM DIRECTOR GENERAL


*PAY ATTENTION TO WEATHER MESSAGES - ODPEM DIRECTOR GENERAL*


Kingston, November 15, 2010



 
Director General of the Office of Disaster Preparedness and Emergency Management, Ronald Jackson, has urged news writers to be careful not to confuse meterological conditions. He was referring to the fact that it was extreme rainfall and not Tropical Storm Nicole that brought severe weather conditions to Jamaica at the end of September.


Addressing the Public Relations Society of Jamaica at his office on Monday, November 15, Mr Jackson said that it was important to make these distinctions as climate change would be bringing more severe weather to the Caribbean as it was elsewhere in the world and that the public needs to be aware of what weather bulletins advise.

Mr Jackson also said that it has observed that Jamaicans are better prepared for severe weather than ever before.

The Public Relations Society of Jamaica is the local professional body that serves the interests of PR counsellors, and officers and that encourages continuing education and ethical standards in the field.
-30-

JAMAICANS MORE PREPARED FOR SEVERE WEATHER DISASTERS
Director General of the Office of Disaster Preparedness and Emergency Management, Ronald Jackson, said that Jamaicans were more prepared for severe weather now than a decade ago. Addressing the Public Relations Society of Jamaica at his office on Monday, November 15.
















Tuesday, November 16, 2010

Minutes General Meeting, November 15, 2010

November 15, 2010
OFFICE OF DISASTER PREPAREDNESS AND EMERGENCY MANAGEMENT (ODPEM), 
Operations Centre, 2-4 Haining Road
Members Present
Past Presidents
Miss Christine Ann Bell, Innovative Ideas
Mrs Janneth Mornan Green, Media Central

Members
Mrs Gwyneth Davidson, OPM
Mr Leo Mc Ewan, Ministry of Transport and Works
Ms Delmares White, ODPEM
Mrs Pat Tyrell Chong, National Irrigation Commission
Ms Opal Davis, NSWMA
Mrs Blossom Laidlaw, CARIMAC
Mr Christopher Benjamin, Consultant

Guests Present
Mrs Andrea Mc Lean, ODPEM
Ms Keisha Johnson, IICA
Ms Karelle Mc Cormack, 4H
Ms Carolyn Johnson, Maritime Authority of Jamaica

Apologies
Ms Analisa Downes, SLB
Ms Deborah Hickling, Consultant
Ms Cheryl Smith, Ministry of Finance and the Public Service
Mrs Dayner Azzellino, Marcastuta
Ms Alison Christie Binger, Illuminarte

The meeting was called to order by President Delmares White at 6:06 p.m. who invited Opal White to offer a prayer. President White acknowledged the presence of Past Presidents and welcomed visitors.



Address by Guest Speaker
Audio presentation by Director General of ODPEM, Ronald Jackson

ODPEM National Disaster Management Media Plan

Christopher Benjamin introduced the Guest Speaker, the Director General of ODPEM, Ronald Jackson. Mr Jackson has been the DG for two years and has been employed to ODPEM for ten years. He delivered a presentation on Disaster Communication Preparedness using the recent experience of the preparations for Hurricane Tomas which passed west of Jamaica in late October.

Wording of Bulletins Important
Noting that Tropical Storm Nicole did not affect Jamaica, but that the heavy rains of September 26-October 1 were normal seasonal heavy rains, Mr Jackson said that it was important for persons writing for media to understand the Meteorological  bulletins. The bulletins trigger levels of preparedness and is also referred-to by Insurance companies when reviewing claims.

Pre-Tomas Preparations and Decisions
Mr Jackson underscored that the ODPEM does not start its hurricane communications programme at the start of the season, but it involved engaging communities and particular the youth all through the year. There is a Safe Houses Campaign currently on with 56 communities.

ODPEM has a National Disaster Management Media Plan which guides all communications actions when the Meteorological Service issues a severe weather bulletin.
They have implemented a press briefing mechanism as this is more effective than granting interviews throughout the preparation period for severe weather. The actions on the checklist are guided by information already gathered  by storm gauges as well as satellites from space.

Public behavior on hurricane preparedness has been measured by proxy using sales from grocery stores and also hardware stores. Items noted includes roof straps.
The agency has also been moving more resources to key areas ahead of the storm and also in moving persons at risk out. During Ivan in 2004 a few people moved into shelters whereas 2,000 persons moved into shelters ahead of Gustav in 2008.
Mr Jackson said that the involvement of the Head of State ahead of the expected effects of Tropical Storm Tomas in October helped to get the public ready. He noted that online discussions, radio and print commentary after the storm passed nearby still indicated that Jamaicans overwhelmingly thought of the agency as credible. He noted the need for continuous engagement with the publics and encourage responsible behaviour.
Mr Jackson called the decision to close schools in the East of the island "gutsy" when it was expected that rains from Tomas might affect those areas. The decision was made with the sole purpose of preventing loss of lives. 
Hazard Information Now A Part Of National Development
Mr Jackson said that ODPEM had been successful in making the integration of hazard information a part into the development approval process, but the agency is currently not adequately resourced to handle all of the applications that come to it. He noted that developers were expected to inform prospective buyers of known risks so that they can make educated decisions.
Karelle Mc Cormack delivered the Vote of Thanks to Mr Jackson for allowing the PRSJ to hold its meeting at ODPEM and for his address ahead of a business trip the following day. It was suggested that the PRSJ be allowed to meet at ODPM again.

Feedback on Awards of Excellence - General Matters
Christopher Benjamin reviewed the list of ideas that emerged from the October General Meeting. They were:

  • Use 2011 to strengthen the society and 2012 for the first Awards of Excellence
  • Engage in activities that will raise the profile of the society and attract more professionals. One idea was to have a weekly radio slot. Others were to identify spokespersons and seek opportunities for them to speak.
  • More Membership activities
  • Roving meetings
  • Revive the cocktail reception for final year PR students at CARIMAC
  • Continue building the relationship with IABC
  • Restart the Presidents (and Consultants) Forum
  • Have a presence at events wherever possible (booth or banner)
  • Offer short courses, especially to business leaders
  • Establish strategic linkages with the PAJ and the MAJ
The meeting was adjourned at 7:59 by Leo McEwan and seconded by Christopher Benjamin.
The gathering repaired for light refreshments following the meeting.
/gd

Wednesday, August 18, 2010

Minutes, General Meeting, August 17, 2010

Recalling the 123rd anniversary of the birth of
Rt Excellent Marcus Mosiah Garvey
National Hero
Minutes for the General Meeting of the

Public Relations Society of Jamaica

August 17, 2010

Jampro Training Room, Trafalgar Road

Members Present
Past Presidents
Miss Christine Ann Bell, Innovative Ideas
Mr Mark Thomas, Jampro
Mrs Beverley Josephs, UTech
Members
Mrs Gwyneth Davidson, OPM
Mr Neville Graham, Credit Union League
Mrs Yvonne Grinam Nicholson, ROC Communications, IABC President
Ms Carrole James, PIOJ
Mr Leo Mc Ewan, Ministry of Transport and Works
Mr Stephen Shaw, NWA
Ms Cheryl Smith, Ministry of Finance and the Public Service
Mr Cecil Thoms, Ministry of Agriculture
Ms Kimberley Weller, ODPEM
Ms Delmares White, ODPEM

Guests Present
Mr Glen Brown, Papine Development Area Committee
Ms Nikesha Burchell, Jampro Communications
Ms Melecia Brown, Ministry of National Security, National Security Strategy Co-ordinating Unit
Mr Daniel Dunkley, Ministry of Labour and Social Security PR
Ms Colette Gooden, Office of Utilities Regulation, PR
Ms Carolyn Graham, Maritime Authority of Jamaica PR
Ms Anthea Mc Gibbon, Blogger
Ms Enith Williams, past PIOJ, PR
Mr Christopher Wolfe, Ministry of Labour and Social Security PR
Dr Trevor Munroe, Professor of Government and Politics, UWI

Apologies
Mr Christopher Benjamin, Consultant
Ms Analisa Downes, SLB
Ms Deborah Hickling, Consultant

The meeting was called to order by President Delmares White at 6:20 p.m. who invited Past President, Christine Bell to offer a prayer.

President White acknowledged the presence of Past Presidents Christine Ann Bell, Mark Thomas and Beverley Johnson and President of the IABC, Yvonne Grinam Nicholson. She welcomed visitors and members of the media, Erica Virtue and Mr Wellington of the Jamaica Observer and Peter from Newstalk 93FM. It was noted that the meeting was being held on the 123 anniversary of the birth of the Rt Excellent Marcus Mosiah Garvey, National Hero.

Slide Show of Meeting
The meeting was advised that Mrs Shawnette Henry had resigned from the post of Vice President of Special Events as she was no longer able to carry out the duties of that post. Her resignation has been accepted and the Society looked forward to her continued participation as a Full Member.

Member Cecil Thoms introduced the Guest Speaker, Professor of Government and Politics at UWI, and Director of the National Integrity Action Forum (NIAF). The NIAF is a project of the the Centre for Leadership and Governance which is a collaboration of the Department of Government, UWI and the Mona School of Business. It is comprised of government officials whose work impact on integrity. Dr Munroe gave an address that led to a discussion on the topic: "Progress Being Made in Surmounting Challenges in Combatting Corruption".

Dr Munroe said that the country has pulled back from a tipping point on the matter of corruption. He noted that in a 1999 study, half of persons surveyed said that corruption was the greatest threat to democracy. Another study, which was conducted in 2008 by the Centre for Leadership and Government found that of 22 regional states, Jamaica was ranked highest in terms of perceptions of corruption. He noted the following as small but important steps of progress:


  • Compliance on reporting award of contracts to the Contractor General had moved from 13% to 100%;


  • Serious efforts are being made by the police force to eliminate corrupt staff. Between January and July 2010, the JCF has not re-enlisted 170 policemen and women for reason of suspicion of corruption. Of this number, 21 have been charged;


  • A senior police officer has been convicted of corruption;


  • There is one Member of Parliament before the court on charges of corruption and another recommended for charge;


  • There have been investigations into corruption in several state agencies and as a result, 30 persons are before the DPP;


  • Law enforcement officials are prepared to deal with the most powerful political and business interests;


  • The Chief Justice has established a Corruption Court.
He outlined several hurdles that need to be overcome in combatting corruption:


  • Slow rate of prosecutions. He supports the anti-corruption agency as promoted by the Contractor General;


  • Insufficient systems in the upcoming regulations to monitor political parties need to plug more loopholes. He urged PRSJ members to be alert on this topical issue;


  • Lack of robust public demand for anti corruption efforts;
Dr Munroe then announced that by the end of the year, a Jamaica chapter of Transparency International, a global watchdog on corruption, will be established in Jamaica. He said that this can develop a systematic approach to outreach and public education on the necessity of combatting corruption more effectively. 

He noted that Jamaica was consistently in the top ten counties where there was a strong perception of freedom of the press and that this should be protected.

In the discussion that followed there was general agreement that there was a need for continuous public education on how corruption affects the man in the street, contributes to murder, siphons off scarce funds to the pockets of those who are corrupt and damages services to which the public is entitled. There was agreement that a narrative needs to be developed on the benefits of fighting corruption and the promotion of fairness and equity. There was also general sentiment that the criminal justice system needs to inspire more confidence in the people it is there to serve. One way suggested is to ensure that legal defences are not financed by ill-gotten gains.


Gwyneth Davidson delivered the Vote of Thanks to the guest speaker.

As there was no other business, the motion for the adjournment of the meeting was moved at 8:15 p.m. by Kimberley Weller and seconded by Cecil Thoms. Refreshments were offered for a contribution of $300.
/gd

Sunday, August 15, 2010

Minutes, General Meeting June 15, 2010

Minutes
PRSJ General Meeting
June 15, 2010
Jampro Training Room
Trafalgar Road


Present:
Delmares White, ODPEM            
Mark Thomasm, Jampro                    
Shawnette Henry, MIND        
Camille Taylor, LIME
Analisa Downes, SLB         
Christopher Benjamin, Consultant          
Cheryl Smith, Ministry of Finance and the Public Service              
Opal Davis, NSWMA    
Keith Brown, Keith Brown and Assoc
Stephen Shaw, NWA            
Gerry Mc Daniel, JFLL                
Carroll Edwards, UWI Mona PR          
Claudette Myers, PIOJ PR
Leo McEwan, Ministry of Transport and Works
Gwyneth Davidson, OPM
Christine Ann Bell, Innovative Solutions

The meeting was called to order at approximately 6:15 by President Delmares White. She welcomed student guests from CARIMAC (Keith Brown) and students guests from the International University of the Caribbean (Gerry McDaniel).

Announcement of New Members
VP Membership announced that the following persons were accepted as full members of the PRSJ.
Journalist, radio producer and Communications Manager, Ministry of Agriculture and Fisheries
Mr Cecil Thoms;
Public Education and Community Relations Manager at the Western Regional Health Authority (WRHA) Mr Jamal Tugman;
Information Officer at the Office of Disaster Preparedness and Emergency Management (ODPEM)
Ms Kimberley Weller;
Journalist and Media Coordinator Embassy of the United States of America - Public Affairs Section, Ms Fern White.
The Society extends a warm welcome and congratulations to the new members and look forward to their active involvement in the Society. Members in arrears were reminded to pay their 2010 dues.

Guest Speaker
Past President Mark Thomas introduced guest speaker, Social Violence expert and Lecturer in the department of Social Sciences, UWI, Anthropologist Dr Herbert Gayle. Dr Gayle made a call for more investment in boys and young men as an essential component to overcome violence in the society. Dr Gayle was presented with a token of appreciation by Gwyneth Davidson.

Other Business
First VP Christopher Benjamin reminded the group about the benefit performance of the UWI Singers on Saturday June 19, tickets $1,200 each. Tickets are on sale from Executive members. Members were asked to support the Society by purchasing the tickets to this fund-raising event.

Juice was served and the meeting was adjourned at approximately 8:00p.m.
/gd